Entertaining is a unique form of activity which holds an audience’s interest and holds their attention for an extended period of time. It may be a job or an entertaining idea, however, is more often than not one of those involved in events or the process of maintaining an audience’s interest, which has developed over thousands of years especially for the sole purpose of sustaining an audience’s interest. The entertainment industry encompasses a wide variety of categories that allow the creative industry to be successful in marketing their products and/or services.
There are different types of entertainment available today and each has a specific role to play in marketing an event. It would be difficult to list them all here because every type of entertainment has a special role to play in the mass media entertainment industry, whether it be performing arts, comedy, drama, music, movies and television. The entertainment industry is one of those few industries that, although dependent upon the general public, also rely heavily on the creation of new shows to keep their audiences interested. Shows such as ‘American Idol’, ‘The X-Files’ and ‘The Bachelor’ have become hugely popular shows not only because of the entertainment value that they provide, but also because they promote and entertain.
The entertainment industry is a multi-billion dollar business and a large percentage of that money comes from the entertainment industry, which accounts for approximately 24% of the entire global economy. The show business provides a great deal of job opportunities for people of all ages. From the mundane and necessary positions such as stage assistants to the glamorous positions like executive producer and head writer/show creator, all kinds of entertainment positions are available in the show business.
Another category of entertainment is that of amusement parks. Amusement parks are popular for providing entertainment on a large scale, with many theme and entertainment parks situated in large cities throughout the world. The amusement park industry is responsible for approximately 22% of worldwide revenue generated by the tourism industry. Theme and amusement parks employ people who perform various tasks to entertain visitors of all ages. In some parks, attractions include roller coasters, water slides, wave pools and a vast array of interactive games and activities.
The third most common type of entertainment is the Theatre. Theatre is commonly used as a form of entertainment for plays, musicals and film presentations. Many theatres are located in major cities where a large number of visitors to these cities are present on a daily basis. Some of the more famous companies that present musical theatre and the theatre as one of their forms of entertainment are Cirque du Soleil, Broadway theaters and the London theatres. The London theatre company is the most successful in Europe, with productions that have been seen worldwide. Other prominent companies that present theatre as a form of entertainment include Koper theatres, the Royal Shakespeare Company, the West End London theatres and the cinemas of New York City.
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The fourth most popular form of entertainment is the performance art or dance. In the early days, performance art was performed before an elite group of people, and while in the modern age performance art is commonly distributed to large audiences and can be presented by a variety of different medium. An example of a performance art is the Cirque du Soleil. This company presents amazing shows before a wide audience and creates a stir amongst viewers. Most performance art companies use new technologies and theatrical props to create the illusion of reality and to give shows a unique and captivating quality.
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