As per Statista, the marketing budget of various companies located in North America, France, Germany, and the United Kingdom was 9.5% of the company’s total revenue in the year 2022. This means that companies are making huge investments in terms of advertising and marketing.
But if you are looking for an inexpensive and effective way to promote your business, blank yard signs are the way to go. In fact, blank yard signs have become one of the most popular forms of advertising in recent years due to their ease of use. But it is still important that you put thought into your design so that it gets noticed right away by potential customers who drive down your street or drive past your store.
Here are five must-follow tips that will help enhance your marketing strategy through blank yard signs.
Create Eye-Catching Messages
According to PR Newswire, 50% of customers look at the slogan to understand a company’s purpose as opposed to the other 7% who go for the logo. So the message on your yard sign is what will draw people’s attention and make them want to know more about your business. And if you want that message to be successful, it needs to stand out. So how do you make sure yours does?
Use a catchy phrase. Phrases are memorable and easy for customers to remember. For example, “You’ve Got Mail” became synonymous with AOL. “Where’s the Beef?” was used by Wendy’s in their marketing campaign, and “Just Do It” was Nike’s slogan for many years, and so on.
Make It Larger to Get the Point Across Faster
One of the most important things you can do to get your message across is to make sure it is big enough for people to see. If you have a small sign and you only want to say something like “Buy My Product” or “Come To My Event”, then your message will easily be missed because it will not be readable from far away or at different angles. This can lead to a lot of lost business if people are unable to read what you have written on your sign, and they move on without ever knowing what it said.
If someone has trouble reading what is written on your blank yard signs, then they aren’t going to be interested in buying anything from you. It also means that they won’t know when and where events are happening, which could mean more money lost by not being able to advertise properly.
When designing these types of marketing materials, make sure that everything is legible, so there isn’t any confusion about what’s being advertised through these promotional tools.
Make Great Use of Color, Fonts, and Graphics
Make great use of color, fonts, and graphics. Use contrasting colors to draw attention to the sign’s message. Red is a popular choice for marketing signs because it is a strong color that catches the eye.
In its list of the “10 colors that increase sales, and why” Business 2 Community added red first on the list because of its ability to attract instant attention. A contrasting color like green can also be used for an appealing effect. You can also choose two or three different shades of one color to create an interesting pattern on your blank yard signs.
Choose a font that is easy to read from a distance as well as up close. Sans serif fonts are often recommended for this reason. Your choice needs to be readable from across the street without being too big or small so that motorists can easily see its message without strain or squinting at it from afar. If you want people walking by to notice it, make sure they’re able to make out what it says at first glance.
Add graphics relevant to your business onto the sign’s background with caution. They should not take up too much space on the sign itself nor distract from what should be said in text form alone.
You don’t want these images getting lost in translation between those who see them first-hand versus those who see them secondarily through someone else’s photograph shared online. Avoid confusion by keeping things simple enough wherever possible.
Use Wind Flutters to Create the Effect of Movement
Wind flutters are a great way to create movement and draw attention to your signs. There are many ways of using wind flutters, and one such way is the illusion of movement. In this effect, wind flutters can be used to give off the illusion that something is moving on your sign.
This effect can be achieved by placing multiple wind flutters at different heights along with some type of graphic or text to give depth and dimensionality. You can also use different sizes of text or images for added effect.
Keep It Simple and Short
Keeping it simple is not just a good idea for yard signs. It’s also one of the most important elements of your marketing strategy because what you don’t say is just as important as what you do say.
A blank sign has space for only a few words, so make sure that every word counts. The more complex or lengthy your message is, the less likely it will be read by passersby and, therefore, less likely to make an impact on them.
You should try not to cram too much onto your sign. If someone can’t understand what it says in one quick glance up at it on their way by, then they’re probably not going to want or need anything from you anyway.
Conclusion
Blank yard signs are one of the most inexpensive ways of promoting your business. They can be made by anyone, which means you don’t have to pay professionals for them.
You also have the freedom to design and print them yourself. You can easily distribute them in multiple locations at once so that it’s easier for people to find your location when they’re driving around town looking for a specific place or service.
You can create a marketing campaign that will stand out from the crowd by using blank yard signs. They are one of the cheapest forms of advertising available, and they work well in any location. The key is to make sure that you follow these tips when placing your sign into position so that it gets noticed by passing drivers and pedestrians alike.
