How To Leverage The New Way To Schedule Facebook Reels
It’s likely not new news to hear that the pace of social media is changing faster than we have ever seen before. Whilst you need to be producing top quality and consumable relevant content, keeping up with the fast pace can prove difficult, especially as there isn’t just one social platform. Key players such as Facebook (also known as Meta) have introduced a new way to schedule Facebook Reels, allowing you to stay on top of your Facebook advertising.
What Is The Meta?
No need to worry we’ve got you covered. We’ll take you from a novice to a pro with the three simple steps to getting on top of your Facebook advertising when it comes to Facebook Reels.
This new change allows you to schedule Facebook Reels with the Meta Creator Studio. This feature is accessible to anyone who has a Facebook Page and makes it the easiest way to schedule that next winning Reel content in advance. It is worth noting that this feature does work best on a desktop or laptop browser.
If this is completely new to you, there’s no need to stress as you can access this feature with the same login credentials as your existing Facebook page naukri24pk.
Step 1: The Content – Size Actually Matters Here!
Arguably the most important, the content! This is going to form the foundation of the next steps. You want to ensure you create the video of your choice before going into the Meta Creator Studio. We will get onto why in a second.
But first, you want to ensure that ideally your video is vertical and is up to 60 seconds. Though it is worth knowing that you are able to select any video size and optimise it within the Meta Creator Studio. Though, to make your life easier, ensure your video is shot to the requirements of a Reel.
Now we’ve got the video we’re ready to proceed. But first, ensure that it is uploaded to you’re desktop device of choice. Picking up from why we want to have the video ready first. This is because once you’ve logged in to the Meta Creator Studio you are going to want to navigate to the “Create reel” button. But this can be misleading as the button suggests differently from the actual function.
Step 2: Optimisation Is Key
Now you’ve uploaded the video, you are able to optimise it for Facebook Reels in Creator Studio.
We already gave you the heads up and advised you to shoot your Reel in the right size and length of time at 60 seconds or less, if you’ve done this you’re one step ahead of the rest. If you haven’t, you can do this now. Creator Studio allows you to reframe horizontal videos to either be vertical or square. Use the preview on the side to gauge a better idea of how your video will look in the chosen output. It is recommended to always follow best practices, so ensure your video utilises the maximum space given.
Step 3: Caption This, You’re Ready To Schedule
The last step you want to make sure you include is a caption. In most cases, most people watching your reels aren’t going to read a caption. So ensure you get your key point or call to action (CTA) in your reel to ensure the viewer doesn’t miss it. But it is also worth including a summary of your Reel content for those who may read it, plus you are ensuring the message is conveyed and covered in all possible opportunities. It is worth noting to include 3-5 hashtags which is a great way to help the algorithm “understand” your content and serve it to the relevant audiences. You are now ready to schedule it to post. You also have the option to publish the Reel immediately if you wanted. If you’ve changed your mind or are not quite ready to publish it is worth saving the Reel as a draft during this step, so you can come back to your hard work at a later stage.
Track, Learn, Optimise – Repeat
Once your Reel is published you are able to track the performance within Creator Studio. Facebook’s performance insights help you to track the important metrics which will enable you to understand how well your Reel has performed. Allowing you to make improvements to future Reels or alter existing ones you may already have scheduled.
Conclusion -Lights, Camera, Action!
These three steps will help you succeed to leverage the new way to schedule Facebook Reels and discover success with your Facebook advertising. We all know with the growth of social media it is forever becoming harder to cut through the noise. Facebook Reels has no longer become an option as a tactic to grow engagement with your target audience and interact with potential customers. Not got time to focus on your social media marketing strategy or just need a helping hand? Getting a digital marketing agency on board can give you the support you need while you focus on the importance of running your business taylorsource.