A logo is an image that represents your company’s brand. It usually contains the name of your business and a visual representation that creates an association with the products or services your company sells or produces. Logos differ in their design however, they usually make use of a lot of “icon + text”. This article we’ll discuss the most well-known rectangle logos.
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What is a logo?
“Logotype,” or “logotype” appeared at the beginning of the 19th century in typography. It was subsequently a synonym for”ligature,” which means that it signified the joining of three or two characters of a font that was typographic. It was born out of a boom in production, leading the way to increasing both domestic sales, exports, and competition. At the beginning 18th century logos were any type of text cliche which did not require retyping each time. For instance the headline is the title of the newspaper.
The logo has become one of the most significant components in”the “corporate style”, the purpose being to differentiate an organization or product from the rest and to create a distinct image for people who are looking for it.
What are the characteristics that a salable, successful logo possess? According experts, the key to a successful logo must include:
- Practical, that is that it is equally gorgeous and beautiful when utilized in various media like magazines, television billboards, billboards and billboards.
- Memorable. The logo must be simple and designed in simple ways. It should create only positive emotions.
- Durable. The logo shouldn’t change due to any external factor or trend.
A well-designed logo should be able to relate to the values and the positioning of the business, as well as the overall theme for the business. For instance, if we create the logo for a company which makes toys for children it should definitely not be an industrial steel plant logo. It must be in the company of something warm, welcoming sweet, and circular.
People already have an established view of the industry which influences their perception of the logo. The more a logo is able to meet requirements, then the more trustworthy it appears.
When designing an identity when creating a logo, it is important to take note of every single detail. Psychologically speaking, people are strongly influenced by color shapes, color as well as the font. Recently, Help Scout published a study on marketing that revealed the majority of the instant brand judgements result from the usage of colors.
Famous rectangular logos
Supreme
Logos of renowned American fashion brand Supreme is among the most well-known and well-known. It’s simple and straightforward The name of the brand is written in the “Futura Bold Oblique” font and enclosed in the red rectangle.
Continental
The world’s largest tire maker has added a secret meaning to its logo. If you look carefully at the initial letters of the company’s name, you’ll be able to observe the tire.
Friedman Psychology Group
Its Friedman Psychology Group logo is another example of a unique graphic design technique that conceals symbols. At first glance the logo seems to appear to be an image of a butterfly. However, in a second you’ll see the profile of two individuals.
London Symphony Orchestra
Abstract images don’t necessarily need to be read initially as being that is understandable. The most important aspect is to make it memorable and be associated to your brand.
Logo that represents the London Symphony Orchestra may seem as if it’s an abstract artifact however, it actually has two possible readings – the first refers to an abbreviation LNO and the conductor. The logo may not be understood, and likely not remain in the memory of people who don’t know the meaning behind it.
The London Symphony Orchestra can afford an imaginative, innovative logo, but not everyone can comprehend the concept behind the logo. However, for a novice music group it is better to pick an easy-to-understand logo and more easy to remember.
National Geographic
Another illustration of how a powerful concept can be communicated in basic graphic designs. The logo there is the yellow rectangle. This is the way that the designers represented the gateway to the realm of knowledge, science and nature, which National Geographic opens before us.
That’s all! We have told our readers about some of the well-known rectangular logos. After going through our blog post you’ll discover ideas that will motivate you. Best of luck!
