Many people argue that Facebook is for personal use and shouldn’t be used for business promotion. But the truth is that Facebook has been a prime business opportunity since its inception. Facebook has grown so fast, mostly because of its extended family. They have over a billion users worldwide, making it easy to find information about your potential customers.
Beyond marketing, Facebook also allows you to develop relationships with those customers and keep them up-to-date on what’s going on in your business. Also, it connects with other companies who you can collaborate or compete with based on key values or ideologies.
Ways to Promote Business through Facebook
Direct Download
For some businesses, it would be beneficial to download customers’ and contact information directly. For example, if you are selling a service, such as consulting, you may want to send out an email or post a link to your services and customer databases. But only direct downloads can offer these advantages. The ability to directly download is what makes Facebook Page likes so useful for business promotion.
Facebook Timeline
One of the best ways for brands to promote their business on Facebook is through their timeline profile. A Facebook timeline profile gives customers the opportunity to interact with your brand on a personal level based on how they interact with you in real life. A timeline feature will allow you to promote your personal brand and products to your customers, which will help build a relationship.
Facebook Page/Company Profile
As stated, a business’s Facebook page is most beneficial for personal branding and customer relationships. While a company’s Facebook page helps promote services or other offline allies, it also allows you to profit through advertising. Please take advantage of this opportunity by targeting your business page in the form of keywords and post links to your FB profile, ensuring that clients interested in your services or products see it.
Facebook Events
Events have always been a huge part of what makes Facebook so popular. By creating an event, you can promote your business in the real world and encourage customers to spread the word about your event by adding it to their Facebook calendars. This is also helpful for customers as it will remind them about events your company may be hosting and create a reason for customers to return to your site.
Share Products
A major benefit of using Facebook is that it allows you to share products from other businesses on your page. This not only helps you get more exposure but also helps you expand markets by promoting other allies and businesses that may be interested in what you are selling. This will also make your brand seem more “friendly” and more connected with others.
Create a Fan Page
If you are still looking for targeted customers, creating a Facebook fan page would be beneficial. This gives you the capability to target customers based on interests and other traits that they have related to their profiles. In addition, this makes your business page more appealing to those who share similar views and interests with your company.
Use the Like Button
The like button allows people on Facebook to see what their friends are interacting with or interested in when they click on the like button next to posts, videos, or advertisements that interest them. This provides them with the opportunity to see how their friends are reacting to different products and services.
Create Events
If you are creating a business page, it’s also a good idea to consider event promotion. This will benefit your business by providing customers with an incentive to return to your page and a reason for people who do not already use Facebook, such as family or friends, to start using the site.
Become a Fan of Businesses/Companies
One of the best ways to connect on Facebook is by becoming a fan of businesses or companies in your area that share similar interests as yours. This will allow you to connect with other businesses and promote your brand through their websites as well. It also allows you to network and collaborate with others who can share their resources and help you grow your business.
Reach Out to Potential Customers
One of the reasons Facebook is becoming more popular for business promotion is because of its ability to reach out to potential customers. A simple search in your local area will provide you with many different companies or types of businesses willing to sell products or services at a cheaper rate than what it would cost in the real world.
This not only creates an opportunity for growth but also gives you a chance for profit based on products that you may be interested in purchasing online.
